About The Founder
Preserving Tradition, Embracing the Future
I’m Hang Hoang—an economist, author, entrepreneur, and cultural advocate based in Canberra, Australia. Though far from Vietnam, my heart beats with its vibrant traditions. I believe in the power of art, knowledge, and culture to connect people and enrich lives.
Our Mission
At Hoang’s Passion, we are committed to preserving and uplifting Vietnam’s artistic heritage. By supporting traditional artisans and infusing innovation into their time-honored craftsmanship, we ensure that these cultural treasures thrive in today’s world.
Our Vision
We dream of a world where heritage, art, and sustainability unite—where every handcrafted piece tells a story, carries a soul, and transcends time.
Join Us in Celebrating Vietnam’s Artistry
More than just an initiative, Hoang’s Passion is a movement to keep traditions alive. Every piece we share supports artisans, sustains culture, and connects generations.
Be part of our journey. Honor the past. Embrace the future.

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